Designed + scaled various mobile apps & websites including fromscout.com, crew64.com, onscout.com & is.online. Engineered viral growth loops leading to millions of impressions and $1.2 million raised in pre-seed lead by Unusual.vc
Reward-based music streaming for top fans
Designed various screens, behavior paths, and conducted over 70 hours of user research for Crew64, a gamified music listening platform where users log in with Spotify or Apple music, listen to music, and level up their favorite artists for digital asset rewards that can be bought, sold and traded on the secondary market. Led a team of designers and engineerings in developing and engineering viral growth loops and internet content that ultimately lead to over 50,000 app installs and a top charting position on the App Store.
Design, build, test and validate a music streaming platform for top fans that rewards listeners with digital collectibles and community status.
Top fans of music artists are proud of their status amongst the biggest listeners, and feel this signifies their appreciation for an artist. Current behaviors include sharing and competing for top 0.01% on Spotify's yearly Wrapped, and Stan Twitter.
By creating a platform where users can log in to their existing streaming service and be rewarded for their listening loyalty to an artist, we can create a new fan economy that incentivizes fans to stream for recognition and artists to engage for revenue.
Design + Head of Growth
Investor @ Unusual.vc
Co-founder @ Nextdoor
Advisor, Prev. CMO @ Cameo & Head of Marketing @ TikTok
Lead various design tasks
Initial brainstorming, ideation and wireframes to final UI + deep user research
Strategized growth and product evolution
Formulated growth and content strategies that were aligned with product
Worked alongside dev team during implementation
Overseeing smooth testing and launch
User feedback and community oversight
Connected closely with users during development through to launch and implemented valuable feedback from community, leading to thousands of App Store reviews with an average rating of 4.7 / 5 and thousands of daily active users.
Existing music subscriptions
Users are accustomed to listening on the platforms they already pay for, and have their playlists on
Barrier to entry on digital collectibles
Implementation with crypto wallets can be confusing to unfamiliar users
Often times a design + growth role turns into much more
Brainstorming and initial ideation
This is an essential part of my process, and is a great opportunity to consider initial user research
Sketching and lo-fi design
This gives me a visual to work with, and helps get full-team input in jam sessions
This is another pillar of my design philosophy that is important to consider early in the design process. By building growth loops into the product, retention increases and growth becomes organic.
At this stage in the design process, it is important to understand how users are spending time with the product. This ranges from the overall retention of the app, to retention on particular screens and the frequency of button taps. In this case, an important metric is daily and weekly retention, since leaderboards are determined by daily and weekly listeners. The table below shows the percent of users who opened the app for the first time, who were also active 1 - 7 days later. These insights and more help to understand the effects of certain design decisions and the success of certain growth tactics.
On February 7th, a day where Crew was downloaded 407 times, 100% of users returned the next day.
Three.js Watch Party
A mobile and desktop experience where users can watch mobile content together as a community
Drove over 7 million impressions and 200,000 registered users to onscout.com, working alongside talented designers and engineers to develop and engineer viral growth loops.
Designed highly effective and engaging experiences for Gen-Z consumers using tools like Figma, Adobe Suite, and native internal management tools. Developed meaningful storylines that lead to massive exposure. AB tested, and conducted user research to formulate various company growth strategies.
Take a look