Designed various screens, behavior paths, and conducted over 70 hours of user research for Crew64, a gamified music listening platform where users log in with Spotify or Apple music, listen to music, and level up their favorite artists for digital asset rewards that can be bought, sold and traded on the secondary market. Led a team of designers and engineerings in developing and engineering viral growth loops and internet content that ultimately lead to over 50,000 app installs and a top charting position on the App Store.